What is an Electronic Shelf Label?

Electronic shelf labels (ESL) are digital display devices that replace traditional paper price tags. Using e-ink (electronic ink) technology, they offer a paper-like appearance while receiving wireless updates from a central system.

Over 500 million electronic shelf labels are in use worldwide, making them one of the most important tools for digital transformation in the retail sector. In Turkey, supermarket chains, pharmacies, and stores are rapidly adopting this technology.

Key Features:

Paper-like appearance with e-ink display technology
10+ year battery life, no charging required
Instant price updates via wireless connection
Integration with all POS and ERP systems

How Do Electronic Shelf Labels Work?

The system consists of three main components: Electronic labels, gateway (base station), and central software. Price changes in your POS or ERP system are automatically transmitted to the software, which wirelessly sends updates to the relevant labels via the gateway.

Price Change

Price is updated in POS/ERP system

Wireless Transmission

Gateway sends signal to labels

Instant Update

Labels update within seconds

E-ink (Electronic Ink) Technology

E-ink technology creates images by moving black and white particles in microscopic capsules using an electric field. This technology means the screen only uses energy when the image changes.

Unlike LCD screens, e-ink displays don't require backlighting, which both saves energy and provides excellent readability in sunlight.

Feature	E-ink	LCD
Battery Life	10+ years	Daily charging
Sunlight Readability	Excellent	Poor
Viewing Angle	180°	Limited
Power Consumption	Only during updates	Continuous

Advantages of Electronic Shelf Labels

Instant Updates

Update thousands of labels in seconds. End checkout-shelf price mismatches.

10+ Year Battery Life

Years of use without battery replacement thanks to e-ink technology.

Cost Savings

80-90% savings on paper, printing and labor costs.

100% Price Accuracy

Eliminate manual errors, increase customer satisfaction.

Time Savings

Increase staff efficiency by 80%, focus on more valuable tasks.

Wireless Connection

No cable mess, easy installation and flexible placement.

Electronic Shelf Label Use Cases

Electronic shelf labels offer different advantages in different sectors. Here are the most common use cases:

Supermarket & Grocery

Update prices of thousands of products instantly. Start and end promotions automatically. Implement dynamic pricing.

Pharmacy

Reflect drug price updates instantly. Display medication info, expiry dates and prescription status.

Retail Store

Modern look, NFC customer interaction, omnichannel experience. Ideal for fashion, electronics, cosmetics.

Warehouse & Logistics

Shelf location, lot tracking, FIFO/LIFO management. Speed up order picking with pick-to-light system.

Electronic Shelf Label Pricing

Electronic shelf label prices vary based on several factors. Generally, smaller labels are more economical, while larger and color labels are higher priced. At ESLink, we offer Turkey's most competitive prices.

Factors Affecting Price:

Screen size (1.54" - 13"+)
Color option (black-white, 3-color, full color)
Order quantity (bulk discounts available)
Special features (NFC, LED, IP protection level)

Electronic Shelf Label Installation Process

ESLink's professional installation team analyzes your store's needs to provide the most suitable solution. Installation for an average supermarket is completed within 1-5 days. The installation process includes software integration, staff training and technical support.

Conclusion

Electronic shelf labels have become an indispensable part of digital transformation in the retail sector. With advantages in cost savings, operational efficiency and customer satisfaction, the return on investment period is quite short. At ESLink, as Turkey and TRNC's strong solution partner, we are ready to provide you with the best electronic shelf label experience.

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