ESLink Technologies

Be seen on the shelf before competitors

About 70% of purchase decisions happen in front of the product. An animated shelf display grabs that second where a static sign disappears — you flash while the competing SKU sits still.

Talk About Your Campaign What is a POP display?

Branded images are campaign examples, not a partnership. The percentage below is a category fact (decisions made at the shelf), not a sales-lift from a named ESLink customer. We measure impact in your store.

Why it works

The decision is at the shelf. Visibility wins.

Shoppers pause for a few seconds. A static competitor sign vanishes in that crowd; motion pulls the eye to your pack. That is how sales get fed — a rule of the aisle, not a fabricated client ROI.

70%

About 70% of decisions are made in-store, in front of the product. If you are invisible there, the sale goes to a competitor.

vs static

The competitor’s printed sign sits still. You flash 24/7. Attention on the same shelf shifts to you.

4–7 sec

SKU choice takes seconds. Miss that window and you are not on the receipt.

In store

Six aisles, the same rule versus competitors

Welch's juice shelf with an animated POP display

Grocery

Visibility ↑

Stop shoppers before the competing pack

Dozens of drink SKUs sit side by side. A static sign disappears; motion pulls the eye to your product — that is the moment that feeds sales.

Challenge: Juice aisles shout with rival labels and printed talkers at once.
Approach: E-ink near the pack silhouette plus overlay. Segments switch to lift that SKU.
Outcome: A “stop here” signal for launches and seasons that out-shows a competitor’s static sign.

Axe Excite Angel deodorant shelf with an animated POP display

Beauty

Attention ↑

Be the most visible SKU on the launch wall

A new line vanishes between rival blocks. Motion puts you first without changing the price.

Challenge: Deodorant and beauty walls are dense; a new line is hard to spot.
Approach: Brand-colored overlay plus motion. No cable; clip to the existing shelf or window.
Outcome: Launch visibility rises; shoppers see your frame, not the competitor wall.

Huggies baby-care shelf with an animated POP display

Home care

Clear message

Don’t lose the campaign in a price war

Baby-care fixtures lock on price. Static promo copy is crushed under rival tags; a separate moving screen saves the message.

Challenge: The fixture is price-led; promo text disappears.
Approach: Thin e-paper on a clip or adhesive. ESL keeps the price; POP carries the line.
Outcome: Rivals show price only; you keep both price and campaign visible.

Axe electronic promotional display on a retail shelf

Household / personal care

24/7 loop

Beat the paper sign in a narrow aisle

A wired screen does not fit; rivals still hang paper. A coin-cell flashing promo stays visible in tight space.

Challenge: Little ad space; a wired display will not sit.
Approach: No network, no gateway. A 24/7 loop.
Outcome: About 12 months of uninterrupted attention — you stay up after a paper sign fades.

Bulleit Bourbon shelf with an animated POP display

Beverage

Premium stance

Separate premium from the cooler crowd

Drinks aisles and coolers are packed. A static tag cheapens premium; a custom-cut moving display lifts the brand.

Challenge: A premium SKU disappears between rival bottles.
Approach: A cut close to the bottle or shelf. The overlay carries the brand.
Outcome: Shelf presence without a price update; shoppers see you first.

Castrol High Mileage shelf with an animated POP display

Custom shape

Custom cut

Sit where a standard sign will not

A rectangle does not sit on automotive or oil fixtures. Rivals hang a generic talker; you show a form that belongs to the product.

Challenge: Off-catalog shape; a standard rectangle falls off the fixture.
Approach: Size, shape and overlay to order. Same e-ink + battery architecture.
Outcome: One hardware family, form follows the product — a “this is ours” cue on the shelf.

Digital Transformation

Be seen on the shelf before competitors

The decision is at the shelf. Visibility wins.